From WhatsApp Spreadsheets to a Digital Wholesale Ordering Portal

From WhatsApp Spreadsheets to a Digital Wholesale Ordering Portal

For over two decades, traditional commodity distributors conducted wholesale business through a familiar ritual:

A regional buyer sends a WhatsApp text asking for today's price on 200kg of dried Bombay Duck and 100kg of Ribbon Fish. The sales executive checks paper ledgers, messages the warehouse foreman to confirm stock, calculates a freight markup, and replies twelve hours later.

By the time the quote is confirmed, stock has moved elsewhere, rates have fluctuated, and buyer patience has worn thin.

The Transformation

When Coastal Catch Exports partnered with Dariyo to digitize their wholesale operations, their primary objective was speed and clarity without sacrificing human relationships.

Step 1: Self-Service Wholesale Portal

Instead of waiting for staff replies, approved trade buyers log into their custom B2B wholesale dashboard:

• They see volume tier brackets tailored to their account tier.
• They select custom cuts (Headless, Cleaned, Whole) and packaging specifications (25kg bags vs 50kg crates).
• They submit an instant request for quotation (RFQ) directly from the catalogue.

Step 2: Instant Counter-Offers and Hold Windows

On the admin side, sales managers receive real-time notifications on their staff console:

• They inspect available warehouse capacity for the requested dispatch week.
• They adjust discounts or apply transport charges with a slider.
• They issue an official digitally signed quotation valid for 48 hours.

// The B2B Wholesale Quote Lifecycle
DraftRequest -> StaffReview -> OfficialQuoteIssued -> BuyerAccepts -> StockLocked -> Dispatch

Step 3: Verifiable Results

Within ninety days of rolling out the Dariyo Wholesale Portal:

• Turnaround Velocity: Average quote-to-order confirmation time dropped from 48 hours to just 15 minutes.
• Zero Overselling: Centralized inventory synchronization eliminated accidental double-booking of physical stock.
• Cash Flow Acceleration: Built-in payment gateway links and automated bank RTGS reconciliation shortened accounts receivable collection cycles by 12 days.

Today, over 80% of Coastal Catch's repeat wholesale volume flows through their branded Dariyo portal, freeing sales managers to acquire new institutional clients instead of typing out invoice spreadsheets.